Launching a start up? It doesn’t have to feel like scaling Everest

There’s a lot of talk nowadays about how the importance of entrepreneurship to rebuild the economy, and there are a lot of people out there with great ideas for setting up their own businesses.

But for everyone who succeeds in building a thriving business, there are far more who feel it’s like climbing a mountain and never reaching the top. To have half a chance of success with your start up, there are three key things that you need to consider:

1. Make sure your business is not based on just a good idea, but based on solving a problem or offering a service that people will value. You can have the best idea in the world, but if no-one is prepared to pay for it, your start up won’t be a success.

2. Make sure you, your business partners and the team are aligned on the mission, vision and values of your business, so you all know and agree on the purpose, aims and direction you want to take the business and most importantly on the timelines and time-horizons. There is no point deciding that you want to expand overseas within the next year if your partners priority is to consolidate your business here for the next five years.

3. Have persistence and tenacity and do not give up. It might feel like you’re climbing Everest, and it will take you twice or three times as long as you thought to reach your business goals, and you may have to deviate or alter your plan and your goals. But you’ll never get to the top if you stop trying.

My top 5 productivity apps

1. Any.DO

Anydo Icon This is brilliant. No more scrappy notes, no more forgetting to do things, now I have it all in Any.DO.

It gives daily planning and to-do lists, which syncs with the cloud so it works on all your devices and integrates with emails, calendar and Google tasks. It gives you alerts when you are due to do something, will schedule meetings for you and make calls, text and email. You can share lists with friends and colleagues, it even has speech recognition and to clear tasks you just need to shake it.

2. Timer +

timer +This is a handy little timer app.

It lets you set multiple timers at once – by the second, minute and hour. It’s got seven different alarms and you can save, label and reuse different times.

I love baking, so I use it when I’m cooking, and I’ve also saved the timer for my yoga stretches so I don’t have to reset it every time.

8 tips to help you achieve your goals

  1. You get what you wish for, so know and define exactly what you want and make sure your goals are SMART: Specific, Measurable, Attainable, Realistic and Timely
  2. Once you’ve defined your goal, learn how to tell a story about why you want it. Use a triangle of three things – your past experience, what future behaviours you are going to take and how it makes you feel)
  3. Create a list of stakeholders and people who could help you achieve it, even if you don’t know them