The 4 Cs of networking


Hands up if you dread networking – or even the word “networking”?

Often people view it negatively because they don’t enjoy it. Others feel like they’ve been used by someone at a networking event.

For me, networking is something I really love. So I stopped to think, why do I love it and what do I do differently that makes it a positive experience for me?

I think a lot of it is down to attitude. I don’t regard networking as simply chatting to someone at an event, exchanging business cards and then never following up, or chatting to someone to use them.

When I attend an event, I always have a goal – to meet cool people and learn something new. For me, the best way is to work out how to connect and relate to people as individuals.