This is one of my favourite quotes. “If you always do what you’ve always done, you’ll always get what you’ve always got.”
― Henry Ford
In order to grow your business sometimes you have to look beyond your country borders.
If you are considering expanding into another country, ask yourself these three questions:
- Is my business in a mature market?
- Has it reached market saturation?
- If the answer is yes to both, then where is the most advantageous and attractive market to diversify?
Here are some tips to help you determine a strategy to expand your business internationally.